How to Apply 80/20 ( Pareto principle ) Rule In Social Media Marketing? πŸ€”

Do you use 80/20 rule in your marketing? πŸ€”

πŸ‘‰πŸ»Social media content needs to be planned before hand and if you are not doing it please start now.

πŸ‘‰πŸ»While brainstorming for the content most of the people think of promoting their own product services directly or indirectly multiple times.

πŸ‘‰πŸ»But if you go by 80/20 Social Media Marketing rule then you can get better engagement. This rules known as Pareto Principle states that 80% of effects come from 20% of causes.

80/20 rule social media marketing


πŸ‘‰πŸ»Let me explain with an example:-

While planning your social media content calendar if you have 10 posts to be posted then 8 of them must benefit the audience in some or other way and 2 posts should be of self promotion.

What can those 8 posts contain?

✔️Articles related to your industry.

✔️Tips that can benefit audience.

✔️Tutorials to provide them value.

✔️Industry Updates and News.

✔️Giveaways and Contest.

✔️Share resources.

✔️Audience interaction and feedback.

✅Including this rule can help you get better engagement because then you will post for them and NOT YOU which is liked by everyone.

Rethink on content of some pages you follow. Do you think they use this rule?

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